McDonald’s is teaming up with Drake’s OVO brand for a new collaboration that blends fast food with fashion and music culture.
The company confirmed the partnership in an announcement, outlining a limited-edition collection of co-branded merchandise. The release connects McDonald’s global reach with OVO’s distinct aesthetic, known for its owl logo and minimalist streetwear style.
The collaboration includes apparel and accessories featuring both brands. Items highlight familiar McDonald’s imagery alongside OVO branding, creating pieces aimed at fans of both the restaurant chain and the Toronto artist’s label.
Drake has a long history of referencing McDonald’s in his music, and the partnership builds on that cultural link. McDonald’s, which has previously worked with artists on special meals and merchandise drops, continues to expand its presence in music-driven marketing.
What this means is a crossover between food and fashion that reflects how brands now move within pop culture spaces. The collection is expected to be available for a limited time, with details shared through official brand channels.
